AULI is a concept perfume brand that designs perfume for living spaces.

We treat our perfume as an invisible art of essence that’s why we call AULI an invisible artist.

Exploring the transcendent nature of perfume, we go through an elaborate creative process to compose our home fragrances. Our compositions come from chance encounters, journeys, experiences, observations, memories which are then translated into concepts. This is when our perfume is born. Several sketches are made to interpret and translate these concepts into a perfume. After a process of contemplating, creating, testing, and contemplating again, our final composition is achieved.

There’s always a story behind each of our composition and we love telling these stories that come written along with every AULI product.

We’re passionate about our raw material as these ingredients work as alphabets to translate stories to perfume. We only use high-quality raw materials, the rare, exotic and precious.
We’re in love with the gorgeous layered complexity of pure and true natural ingredients that we use in our compositions. We follow our hearts and go to lengths to source very specific varieties and ingredients to find exactly what we need to tell these stories. At AULI it’s our quest to find the best essences for our compositions and we believe that exceptional raw material shouldn’t be an exception in home fragrances. Indeed it’s a cardinal rule that we follow.

Always stylish, contemporary and thoughtful, welcome to the world of AULI.